Biography Tells Story of Powerful Wine Dynasty
Monday, 28 June 2010 02:50
(PRBuzz) June 28, 2010 -- Gallo Be Thy Name, Jerome Tuccille's saga of the Gallo wine empire, was voted One of the Best Books of 2009 by Reason magazine, and one of the Best Business Books of 2009 by University of California library system. Gallo be Thy Name follows the family saga of how the Gallo wine family rose from abject poverty in the early 1900s to become the most successful wine company in the world though hard work, unfettered ambition, and crime. From selling Dago Red to Al Capone during Prohibition to conquering America's wine market with cheap wine brands Thunderbird and Ripple, and from the Great Depression to the roiling farm labor movements of the sixties and seventies, and from the '90s wine boom to today's financial gyrations the Gallos got rich with iconic brothers Ernest and Julio steering the ship. But the real story began before they were even born.

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